Have started thinking about the brand slogan of NOVUS, whether this is outspoken, or a mini-synopsis of the manifesto, I came up with "Focusing on your future" because they want to be seen as for the people, for the future and all of this as the companys priority. After watching "The Corporation", the bottom line is always about profit, but this isn't what NOVUS want to project, so wanted to do something to play on the idea of surface value and hidden meaning in things
I started with some wordplay of this slogan idea, and made this short typographic animation.
No comments:
Post a Comment