CMM: Center for mathmatical modeling

Article from (http://www.core.form-ula.com/2008/06/30/cmm-center-for-mathematical-modeling/)

Corporate Typography: Beauchef
Working on a project where you open the door to propose the best of your design, an agency that you feel so avant-garde design with sticks and stones, is a unique opportunity to showcase and strive to experiment with concrete elements. Thus, the Centre for Mathematical Modeling at the University of Chile contact Thesis DG, to make a paper which seeks to explain how advanced mathematics can explain from the simplest problem, until the trend of expansion and more complex organic growth.

The birth of Beauchef :
One of the longest and most tedious tasks in graphic design, is to seek fonts. A typography that has the perfect way to solve your problems visually, but also work to perfect size that you want, and having the thickness and the right proportions. Ultimately, the paper needed a typeface that was as tough as advanced mathematics, but very readable, clear and accurate as the numbers themselves. A typography which is as surprising as the avant-garde projects that address, but very conservative, quiet and respectful as customers who need their services. That is as colourful as the voluminous formulas they work with, yet it is so humble as the final figure that the results delivered.

Under these conditions Beauchef born. A simple letter, little expressive yet very avant-garde, which explains its strange proportions in the search for a tabular look like numbers. Without any trace that escape from the rule, the only options are maneuvering to play with thicknesses, and seek twist geometry from proportions rarely used. The numerical proportions. The mere fact that Beauchef no provision in its design the tiny, the disabled to write longer texts, but for his personality, it is ideal to write short paragraphs laden with authority, either to submit chapters, declarations of principles, or expose theorems closed and accurate.

The concept of the letter:
The design of the letter stems from strong influences 2: inexpressiveness of expressive typography Din, and rescue (if only conceptually) of some fonts noventeras, who experiment with little academic forms (such as one sees and the boot the garbage), but used with elegance can be very attractive. Finally, one of the most important in designing the letter the letter, is knowing where to work. And in a brochure mathematician, which is rife with complex graphics, full of colors, with avant-garde transparency, typography can not be the main actress.

this is very interesting how the fact they are using formals to solve the problem of choosing a typeface what if he had to formula to solve everything.