NOVUS_final

Artificial Lighting

This is a photograph by Gregory Crewdson, the compositions are always set up including the use of models, vehicles and lighting etc. It is the use of artificial lighting in a seemingly natural environment. The idea of total control even down to the set up of a perceived normal and natural environment is fairly disturbing. This could be linked to what NOVUS land would feel like. Not a world like the one within 1984 but a controlled environment to suite every ones need.

Black/White or Light/Dark

Black and white is a harsh combination, and carries strong, maybe negative, connotations, which may not be appropriate if our video is meant to be more suggestive than literal.
If we have a totally blacked out room, the animations will work well projected, as the white lines will just be projected as light, which is less harsh... Like in this video...

A more humane video?

Not saying that this type of presentation of a person is the correct way for our video as it may look like a tad 80's, however in the last final days is it worth adding human voices or some visual representation.

 

Tension and Lines

I like the idea of tension coming together at the corner of these shapes, due to the lines coming closer together. Just thinking that it might be a thought provoking image for the flash video. Movement of the shape... 

copycat capitalism

i was thinking about some more internal branding and knocked these up as a bit of a joke but it kind of shows a point what if you lived in a country where one company owns everything.....

Video development

montage development from Mike Guppy on Vimeo.